 No, I am not talking about VP or VIP status; I am talking about something far more important your email subject or blog title. So you've created a piece of writing with great information you want to make sure people read once it lands in their inbox. Now, coming up with a captivating title or subject is not the easiest task for any marketer or business owner responsible for putting out content for their product or service. When creating a subject title for your masterpiece, you need to think about what would make someone ignore everything they are doing to open and read your fabulous email. Well there are ways to get this done, and as always, with good marketing, testing different versions of what you are doing helps for better results. As a small business marketer, I too need a little help and inspiration, so I decided to thoroughly research the topic and have compiled these simple tips to help you in one area that is key to getting your email/blog read; THAT IS THE TITLE! 5 tips for title creation: 1. Your subject title should clearly state what your article is about and what information the reader is about to find out. This maybe obvious but sometimes you may get so caught up in the body of your email, article or newsletter that you forget to take the time and effort necessary to create a good title. 2. Be clear as to who the information is meant for in the title, for example if it’s for a business owner that sells flip flops then you may want to reference that. For example; how to increase your summer sales with flip flops. 3. Deliver on your promise; it’s great to have a super catchy title and make everyone want to know more about what you have to say, but better make sure you deliver on what you promised in the title. 4. The length of your title should be longer rather than shorter. Evidence suggests that longer titles produce more views versus shorter titles. 5. Do not make your title a sales pitch, it is the quickest way to get deleted. It should be informative, provide helpful information and be inviting. You can always incorporate your “sell” into the end of the article once you’ve got the reader hooked. I hope found these helpful, let's get connected, email me with questions or comments. farzanah@smallbizmarketingconsultant.com DO YOU STRUGGLE WITH CREATING CONTENT ? |
Hi my name is Farzanah. I am a marketing pro with 10 + years of experience in marketing management and a busy mom dedicated to helping small business owners improve their marketing with copy writing that transforms their online visitors into taking action. Trending Posts
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