10 email marketing stats you need to know now.

​Before you write your next email copy, read these 10 very important stats that will help you craft an effective message that will save you time and get you the clicks you deserve. Make sure you get to the very last slide where it sums it all up.
Main source: Hubspot Marketing Statistics.

1. The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. (Statista, 2014
2. Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)
3. 64% of people prefer rich text emails. (HubSpot, 2014)
4. Email subject lines that include the words "thank you" have the highest above-average engagement levels. (Adestra, 2015)
5. Emails that included the first name of the recipient in their subject line had higher clickthrough rates than emails that did not. (HubSpot, 2014)
6. Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)
7. Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)
8.  86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
9. 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)
10. 75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
    

Conclusion:

• Lots of companies agree that email provides excellent ROI!
• You need to personalize your email in every way possible to entice people to open it.
• People want to receive emails from a company they do business with.  
• Don’t send too many emails! Once per month is good.
• Be polite and say thank you up front in your email, the subject line is great spot for it.
• Do not send a giant image email – no one wants that, text is better.
• A lot of emails are read on smartphones – and gmail users top the list.

 
Main source for all statistics: Hubspot Marketing Statistics.

I hope these stats help you when writing your email messages, I know it did for me.