When creating a piece of writing for your email, website or your blog, you may get excited about sharing everything you know about the topic. This can lead to the dreaded long boring copy that people barely scan much less read.
From talking to a few peers, I’ve come to learn that this is a problem from the boss who insists upon using fancy words to the coworker who seems to have lost his enter key. Blocks of text in emails, blogs or anywhere is way too hard on the eyes people.
With this mind, I decided to figure out how to avoid this trap.
What I came across are these 5 simple tips to keep your writing short, simple and to the point.
1. Wordiness is laziness
Those long difficult words you swiped from the thesaurus to look fancy, get rid of them. Use short, easy to understand words, also cut unnecessary words like really, actually and very. Getting to the point with a well written piece takes effort so don't think shorter means easier.
2. Cut long sentences into two
If you have a sentence that is too long, try cutting it into two sentences. Your goal is to get your reader to the next sentence and a long run one will discourage them from reading further.
3. Use list formats
I love lists, they are easy to read and you can get the main points of your topic across really fast, and if the reader is interested they can delve in further. It also allows you as the writer to formulate your thoughts into a clean and concise format.
4. Use short sentences
Short sentences can create impact, so don’t be afraid to use them. They also make it super easy for the reader to get through your post.
5. Know your reader
In order to deliver words that work, knowing your reader is powerful. If your readers are skimmers which most are then you need to make it succinct and to the point but not necessarily short in length, people will read valuable information when delivered well.
However, if you have readers that likes a story to play out step by step, you can indulge them with a longer version and then there are others that like pictures and graphs to interpret the information.
The point of all this is to capture your reader’s attention and get them to leap from one sentence to the next.
Thanks for reading and hopefully you got to the end of this post.
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Hi my name is Farzanah. I am a marketing pro with 10 + years of experience in marketing management and a busy mom dedicated to helping small business owners improve their marketing with copy writing that transforms their online visitors into taking action.