The 80/20 rule applies today more than ever, where 80% of your business comes from 20% of your customers so you need to take care of them. As a small business owner it's easy to get caught up running the day to day of your business and neglect doing the little things. Here are 8 easy ideas you can share with your staff or anyone helping you out on a part time bases.
1. Give your customers an exclusive early bird discount on any new products or services you are launching before releasing it to the general public. It is also a great way to do some market research.
2. Feature your customer as a success story on your website, social media post or within your blog. I am sure they will appreciate the plug and in turn others will see it exposing you to more potential customers.
3. Create a loyalty program to keep them coming back. For example Smoothie King has a great program, it kept me coming back time after time to get my 10th Smoothie free. Furthermore, sometimes I forgot my card, so they would give me a new one, but I didn't have to start all over again, they simply accumulated my cards to add up to the tenth.
4. Show your customers who they are doing business with. Posting pictures of yourself or your team at your place of business is a great way to connect with your customers, so they have a face to the store they are buying from especially if you are 100% ecommerce.
5. Share any tips and ideas you know can help your customer improve their business and do this without expecting anything in return. A self-less act can go really far.
6. Respond to your customer's posts, questions or inquiries so that they know you care and that you are listening. How about dedicating a day each week for FAQ on your social media page, where you answer questions, give out advise, or offer a "how to" tutorial.
7. Customer service; to keep it simple, say thank you, please and greet your customers when they enter your store. A small gesture like this goes a long way.
8. Get feedback on how you are doing, especially if you are in the service industry. Create a short survey online, or offer a customer discount to complete a survey in store. It will give you fantastic first hand data you can use to improve your business.
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By: Farzanah Mohamed | Marketing Consultant | www.farzanah.com
Hi my name is Farzanah. I am a marketing pro with 10 + years of experience in marketing management and a busy mom dedicated to helping small business owners improve their marketing with copy writing that transforms their online visitors into taking action.