Is this you?
You craft your email message, you are proud of it, after all you followed all the rules, selected your words with care, you are clear about what you have to say and above all - you have something truly valuable to offer your customers.
You know they want it - they have been asking for it and you listened!
You send your email – wait – wait - crickets…...
Has this happened to you? Hardly anyone has opened your master piece.
You sit and wonder why and keep hitting the refresh button to see if the open rate has somehow magically increased in the last 5 seconds.
Let’s face it - some of us can waste a good hour on that refresh button - I know I have!
To avoid this stress and disappointment, take a closer look at your subject line because:
33% of email recipients open email based on subject line alone! [Source:
I have done this and after some thorough research, I found narrowed it down to these 6 simple tips for writing the best possible email subject lines.
Here they are:
1. Your email tells the reader what to expect:
The content of your email should match up to what your subject line says. Don’t mislead your reader with a dazzling subject line and then your content falls short of the promise. Your reader will get annoyed, and it could increase your unsubscribe rate.
2. Be concise:
Keep your emails to 50 characters or 5 to 10 words is the standard. Use words that will resonate with your audience and create a sense of “you know how to talk me feeling”.
In general, here are some words that have proven to improve open rates according to Alchemy Worx who looked at 24.6 billion emails sent.
Some of these words may not be appropriate for your audience, but it gives you an idea of what’s working. Use accordingly.
3. Transform your reader:
When reading your subject line, your reader should feel like they are going to learn something new and be transformed in some small way once they click on your email.
Be selective in your word choice and only use ones that will truly take the reader on a journey.
Types of emails that work to do this include subject lines with:
4. Test your subject line:
A/B test your headline. What does this mean?
It means send out an email with one subject line, check the open rate, then try another subject line and compare the results of each one.
My favorite place to check any subject or headline is http://coschedule.com/headline-analyzer. It gives you a grade on your headline and will also check for word balance, structure, grammar, readability, and overall use of words.
Take about 10 to 15 minutes and brainstorm as many ideas and versions of your subject line. Try to come up with at least 25 ideas, the more the better – this exercise alone is great writing practice.
Be sure to keep these subject lines on file, you never know when one of them will come in handy for another day.
Need subject line ideas check out this site: https://smartblogger.com/. You can get a free download with hundreds of ideas.
6. Create a sense of urgency:
Help your reader take action sooner by communicating a sense urgency to do something right away or they could miss out. Be careful not to sound “gimmicky” it can really turn people off.
Here a few good examples of an urgent sounding email without sounding like a trick:
So there you go, these are my 6 super simple tips to help you get your best subject line written.
If you have any tips please do share, I would love to hear from you. Thank you.
Hi my name is Farzanah. I am a marketing pro with 10 + years of experience in marketing management and a busy mom dedicated to helping small business owners improve their marketing with copy writing that transforms their online visitors into taking action.