Let’s start with “What is a Landing Page?”
Technically it is the page that opens up when you are interested in a free download asking you for your name and email address.
Now we’ve got that out of the way.
For you the small business owner it is an amazing tool to use creatively to help increase your profits by focusing on a specific short term goal.
For example if your goal is to sell lots of Easter Gift Baskets, then you may get people to sign up for a discount code, deliver the discount code into their mail box which they can then use to go shopping on your site for their East Gift Baskets.
Landing pages, like emails or advertising campaigns are more effective when they talk to your customer in a way they can relate to. Importantly this copy should be concise, true to your brand and relevant.
Writing your landing page copy can be the difference between a click or no click, so here are 5 tips on how to write compelling copy for your landing page.
1. The Headline: Start by writing an attention grabbing headline that really jumps out and grabs your reader’s attention. It should be click worthy in an instant, so it is wise to spend a great deal of time writing this masterpiece. Try writing a minimum of 30 headlines before settling on one. Here are some examples to give you a better idea.
2. The Body: Keep it simple, informative, and to the point. If your goal is to promote a sale, give a sense of urgency in your copy. If your goal is to collect email addresses from your customers, be upfront about why you are asking for their information and what type of communication they can expect to receive from you in the future.
Examples of words to create a sense of urgency: sign up now, only 2 hours left for this deal, be the first, don’t miss out on this offer, get this right now, offer expires at midnight, 100 people have already signed up.
Here is a great example of how Shopify uses testimonials to help sell their service.
3. Your Call To Action (CTA): This step clearly tells the customer what you want them to do next. Keep your CTA clear and well actionable. Also, think about your customer and what stage of the buying process they are in then create your CTA accordingly.
Examples of words to use for CTA can include learn more, contact us, shop now, follow us, and here are some more to inspire you.
4. Use customer testimonials: Do you have rave reviews from happy customers, be sure to include them in your landing page. Even better show customers using your product or service. If you have a popular item, you can also note how many people have already taken advantage of your offer. It’s also a great way to provide social proof, it will help to convince others to try your product or service.
5. Finally the footer: Include your contact information so customers won’t have any trouble getting in touch with you if they have a question or concern.
Hope these tips help you conquer your next landing page. Let me know if you have any questions.
Hi my name is Farzanah. I am a marketing pro with 10 + years of experience in marketing management and a busy mom dedicated to helping small business owners improve their marketing with copy writing that transforms their online visitors into taking action.