What is the ultimate purpose of the very first sentence of your blog or email?
Is it to say hello?
Is it to inform your customers about your products or services?
Is it to tell them all about you?
Is this you?
You craft your email message, you are proud of it, after all you followed all the rules, selected your words with care, you are clear about what you have to say and above all - you have something truly valuable to offer your customers.
You know they want it - they have been asking for it and you listened!
You send your email – wait – wait - crickets…...
Before you write your next email copy, read these 10 very important stats that will help you craft an effective message that will save you time and get you the clicks you deserve. Make sure you get to the very last slide where it sums it all up.
Main source: Hubspot Marketing Statistics.
Do you ever get stuck writing an email marketing message to your customer? Well next time, you sit down to write your master piece, follow these 6 simple tips to save time and get the job done!
This is not my typical blog post, but I felt compelled to write it because I sincerely wanted to share the one thing I was scared about in my professional life being a stay at home mom and how I tackled it.
21 Valentine’s Day subject lines for your email marketing campaign that will get your readers clicking.
Valentine’s Day is next week, and you are probably getting ready to launch your email and social media campaigns to tell your customers about the awesome promotions you have going on, to give them tips on picking the best gift or perhaps you have dating advise you want to share.
Over the last year, I’ve read several books about harnessing the power of productivity to get real work done and how to build a happy and positive routine on a daily basis.
What I came across were several themes that came together for me in one phrase:
"CREATE A SYSTEM".
I love reading marketing blogs and anything about how to keep my toddler from throwing tantrums. When I find a good post, I like to share, but instead of linking to it in hopes you think I am so smart for finding it – I thought I would help you out with a quick review of the best points. Check it out.
No, not those 3 words, these 3 words I call: Power Words.
What are power words you ask? Power words are carefully chosen adjectives or verbs that can really help your writing stand out, get attention, and most importantly help your readers visualize what you are trying to say.
When creating a piece of writing for your email, website or your blog, you may get excited about sharing everything you know about the topic. This can lead to the dreaded long boring copy that people barely scan much less read.
Happy New Year Everyone. I am starting this year with a non-marketing post because I wanted to share with you how I plan on conquering my "resolution breaking" fears by not making resolutions, rather I am making simple daily changes to help fuel my business, mind and soul.
"According to HubSpot, over 50% of respondents say they read most of their emails and 80% of people are reading their email on mobile devices."
I think toddlers are one of the most destructive little people you can find, I cannot believe the amount of crazy mess my little girl can make within a span of minutes. It blows my mind but I wouldn’t trade it for the world.
Writing a headline for your blog can either be a fun experience or a chore and you may be tempted to leave it to the end after you've written your amazing piece. DON"T DO THAT.
If you are anything like me the term SEO gives you a massive headache, there are so many ways to analyze and optimize your site to better reach customers that it can leave you spinning. Now, I do not claim to be an SEO expert oh that’s Search Engine Optimization, but I do however, understand the importance and relevance of it for your business. What I do is give people honest simple marketing tips for their small business and helpful advice through my blog using everyday human talk, that's more my thing. SEO robot talk, well that’s for robots. So here are 3 simple tasks you as a small business owner can do today to optimize your website and social media pages to ensure people can find you.
The other day I got an email from GROUPON and decided to browse through the must have 90% off deals and noticed a high number of fitness offers. I thought wow, there are a lot of great classes and training sessions available at amazing prices and also wondered why these awesome small business owners are giving it away so cheap? This is one area of the service business in my opinion that truly has something great to offer, with valuable marketing content to promote. After all it’s about taking care of your health, your life and well being.
Take me for example when I became a Mom, it was a life changing experience. Once I got home and settled in with baby, losing the pregnancy weight was a priority but of utter importance was staying healthy for my little one. I am and was always into some form of physical activity, whether taking a spinning class or distressing with yoga I kept moving and enjoyed it.
After having my beautiful baby girl, my weight was slowly dropping but then I hit a wall like most do with a workout routine. My last stubborn 7 to 10 lbs would not go, I needed to change it up and find new inspiration.
So I did what most people do, I Googled it, work outs for post pregnancy weight, how to lose the last 10 lbs, how to get rid of baby fat and so on. I was looking for the best tips, and workouts that targeted my specific baby weight dilemma, I needed a new routine and was on the hunt to get rid my last 10. My research was extensive, ranging from at home routines versus hiring a trainer, to DVD sets but finally I settled on a trainer. It was the best option for me and I knew I had gone as far as I could on my own. My search paid off, upon selective googling, reading valuable information that pertained to me and my problem, I was able to make an informed decision with a few clicks.
For a fitness professional, what does this mean for you, let me give you my customer and marketing point of view. It means more business if you strategically use content marketing to help you target, find customers and deploy useful content seamlessly to increase your business on an ongoing basis.
How to do this? Let’s use me as an example. In my particular case, I am mom who wanted to get back into shape. Here is how you would approach your small business content marketing campaign to find me:
1. Define your objectives: this could be to increase your client base by 10% over the next 6 months. Make sure your objectives are quantifiable.
2. Target who you are talking to: define your target market by determining exactly who you want as your customer. In this case, we are targeting moms who are trying to lose baby weight or moms who need a new workout routine.
3. Research: find out where these customers are hanging out online and also take a look at what your competition is doing to attract them. For example to reach moms, you can target mom groups on social media – find one social media platform that they are most active on and focus on it, as it can be challenging to stay engaged with several platforms and groups. Another idea is to partner with a few mom blogs, provide complimentary sessions in exchange for advertising and referrals.
4. Deploy your message: now that you are clear on your target, and have researched where they are hanging out, you are ready to deploy your carefully crafted value driven messages (see ideas below) to attract more customers. Your message can be executed using your blog, social media posts, email messages, or through discussion topics where your customer hangs out online.
5. Measure your results: after all your hard work, make sure you measure your results. In addition to meeting your objective, you should make sure you are gathering emails, keeping track of your engagement on social media, and be sure to tweak and repeat what worked best.
For our mom example here are content ideas that can get you the almighty click. Include a downloadable e-book or a one page cheat sheet to earn email subscribers.
Thank you for taking the time to read this post. I hope you found these tips helpful and my passion for marketing your small business empowering. I spend a great deal of time researching and writing my posts, so please share and leave me a comment or question. I promise to write back. Thank you so much.
For inspiration on how other small business owners took their business to the next level, here are two articles featuring two entrepreneurs who saw the potential in their ideas and went for it.
For Women Entrepreneurs, here are few articles to help us in life, money and business.
3. 11 Grants for Women-Owned Businesses You Need to Know About
4. Does Putting Women in Charge Strengthen Your Business?
5. How to Separate Work from Personal Life as a Small Business Owner
In Social Media and Content Marketing news, use these productivity tools to get the job done, keep updated on any topic with 10 minute podcasts and summer won’t be summer without some reading by the pool.
6. 5 Twitter Tools to Boost Your Productivity
7. Get valuable social media tips from the Social Media Examiner Podcast you can listen to in 10 minutes
8. Recharge Your Content Marketing: 5 Things to Do Today
9. Social Media books for your summer reading
Keep mind, body and soul on track with these tips to help you throughout the day.
10. 10 Natural Ways To Keep Sitting All Day From Ruining Your Back
If you enjoy reading like I do, please send me some of your favorite articles. I would love to learn more. Thanks.
In an effort to develop my blog to deliver quality marketing strategies for small business owners, I read a variety of blogs and articles from other experts on various topics. Upon reading many, many articles, I’ve hand selected 10 well written pieces with worthwhile information I know will be worth your time. Here is my short list, hope they inspire and inform you to get the job done.
Content Marketing seems like all the rage these days, but what does it really mean for the small business owner and how can you use it for your business? Before we get into the meat of things, let’s define content marketing, according to Content Marketing Institute,
“content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
For the small business owner, it means you need to get on board and figure out your content marketing strategy and start sharing your valuable expertise. This can seem overwhelming to some, but it does not have to be.
Content Marketing for the small business owner is simply giving your customers what they value from you: advice about an issue they are having, conversation when they enter your place of business, inspiration through sharing something positive or uplifting to brighten their day, education and any information you know they will find valuable. Your customers will thank you which can mean leads you can turn into sales. It is not a quick process, it is a long term commitment like any good relationship with a high potential for customer loyalty.
As a guideline here are 5 types of content you should share with your customers.
3. Inspirational: provide relevant motivational images, videos or a funny customer story. Use hi res images for motivational posts, I find these to be much more inspiring with a great quote.
4. Entertaining: everyone loves to be entertained, show a lighter side to your business by sharing a fun video you found online, however keep it as relevant as possible to your business, then again who doesn't love a good video of a cat chasing his tail.
1. Advice: give your target audience advice on a problem they may have, offer valuable solutions and ideas. Make sure you follow up with your advice, to see if the problem was resolved.
2. Educational: provide information where your customers are sure to learn something, this can be in the form of e-book,a simple cheat sheet with helpful tips and tricks or a how to information. This type of content depending on your business should be the bulk of your content marketing strategy. You can include some promotional information here, but keep it very limited.
5. Get personal: customers love reading personal stories, share something about you, like how you got started or a sneak peek into a new product/service you are working on.
For a detailed list of content ideas check out this link from QUICKSPROUT 15 types of content to drive more traffic.
I hope you find these tips helpful and please let me know if you have any questions or comments.
7. If you need to give your images a face lift here are 2 easy to use tools to edit and get free images from:
I hope you find these tips helpful and take the next step to implement them now. Email me with any questions or comments. firstname.lastname@example.org
1. Add your Facebook URL to your email signature. Here is an example of my signature and as you can see, it is easy for anyone to click to my social media pages and website.
4. Include your Facebook URL on your business cards. Here is a simple and effective example.
5. Talk more about your brand benefits and reason for being versus your product features on your Facebook page. Follow these simple rules when posting, educate, entertain and inspire people when they come to your page. People buy from you because you are able to solve a problem or you are able to improve their lives in some way, show this on your page by giving tips and advice. This tip can be tricky as you want sell at the end of the day, so you may not be able to help yourself, however keep in mind people buy into the why more than what!
6. Have text treatment over an image. This can really make both the image and the message for the image stand out when done well. Here is a nice example of how it’s used in this post. By the way this beautiful image is from www.canva.com and it is free. Check it out for other amazing free images.
2. Link your profile to your Facebook page – do this by showing it as your place of work on your personal profile page.
3. Email your list and invite them to become a super fan of your page – for me I emailed a special list of supporters who I know who would be fantastic brand ambassadors, take a look at your list and start segmenting it to send out a special invite. You can make it exclusive by sharing the inside scoop of what you are working on and ask for their advice. Everyone loves to give their opinion so why not ask for it.
Last week was Canada Day(July 1st) and soon followed was Independence Day (July 4th). This year I was lucky to be home in Canada celebrating with my fellow Canadians and family as I currently call Miami home.
I have to say, it felt good to be there and was happy that our annual trip coincided with Canada's birthday, it has been at least 10 years since I was in Canada for this particular holiday.
These fantastic days, July 1st and July 4th, also made me reflect on how great celebrations are for the soul, they really make you feel good to be around people who share the same uplifting feeling, the mood is usually different and there tends to be a sense of joy and friendliness.
Now wouldn't it be great to feel a sense of celebration everyday and even better how can we translate this joy into our small businesses ? Here is my take on how we can turn any ordinary day into a celebration for your business.
1. Make your customers feel special every time they enter your store. Welcome them, learn something about them like their birthday or name so that you can follow up with a special email offer.
2. Create a celebration in your store. Who wouldn't want to be in a store that feels festive and where everyone is in a good mood. You could do this by simply celebrating the non traditional holidays on the calendar, like chocolate day. Make sure to get your employees involved and taking part.
3. Offer a sample or gift of some sort. It could be an item you may already sell, a coupon for a discount or a useful promotional item.
4. Have a block party in your store or social media page, this doesn't have to be extravagant, simply invite customers for champagne Fridays, or virtually pop a champagne bottle on your social media page every Friday. The idea is to keep it festive and fun.
5. Have a special shout out on your social media pages for customers, this could range from taking a picture of someone in your store and posting it, to giving away an online prize for guessing something simple, like how many days of the month have "r's" in it. Celebrate the winner!
I hope you have a great celebration everyday in both your personal and business life. Please add any other celebration ideas you may have, I would love to hear from you.
Hi my name is Farzanah. I am a marketing pro with 10 + years of experience in brand management and a busy mom dedicated to helping small business owners improve their marketing. I like to keep things simple, so in this blog you will find easy to implement marketing tips.